This video alone sold $521,000 over the past 6 months.

• Grabs attention with hook “this scares me how…” while showing the product in hand.
• As soon as the hook is over, she immediately goes on to tell what the product is and what it does within the first few seconds.
• Tells an authentic story that actually helped her. Doesn’t come off as an ad and delivers the story in an engaging way.

This video alone sold $394,000 over the past 6 months.

• Start a hook with a story about an “ex wife”, making people curious why his apartment is empty.
• Then goes to demonstrate a product and all the different features it has. He keeps each feature short and crisp.
• Ends videos with value proposition and a call to action to purchase on TikTok shop.

• She starts the video like she is sharing a real story, like a fun story.
• She is very energetic, enthusiastic, and comes off as a “homie girl” that you can trust.
• She explains the benefits of the product simply and easy to understand.

• He clearly callouts out who this product is for and what the product is.
• He showcases the product in action in a very clear and straightforward way that mechanics use.
• Because of the nature of our products, there is high demand within the Spanish speaking community.

• Tells the audience why they need this product straight away.
• Explains to the viewers how this product can help them with problems hiding under a vehicle’s hood.
• He makes the video without overcomplicating it. Goes straight to the point, with a clear call to action at the end of the video.

• Creates a hook with how a mechanic in Detroit tried to rip off his wife. Note how he includes the city to make it more realistic.
• He then goes on to explain how the mechanic manually removed a sensor to make his wife pay for a new one.
• This story may be a skit, but it comes off as genuine and authentic, which is what TikTok and its users like.